The Young Lions competition is open to advertising professionals who are 28 years and under working in the advertising/communications businesses. The participating teams are selected through a pre-selection process in their own country, with the winners attending the Cannes Lions festival in June and participating in the Young Lions Competition where they compete against teams from all over the world.
There are six competitions that take place during the Festival week at the Palais des Festivals. These are for Cyber, Film, Media, Design, PR and Print. Each competing team is briefed by a client to create and execute a campaign within 24 hours (within 48 hrs for Film). There is also a Young Lions competition for Marketers titled “Young Lions Marketers” which is for young executives from the marketing fraternity. The age limit for this competition is for marketers under the age of 30.
With the world’s top young creative teams competing under intense conditions, pressures and tempers can run high! Winning the Young Lions Competition, however, is a hugely rewarding experience that will change the winner’s career forever. A highlight of winning a Young Lions title is that the metal is presented on stage at the official Cannes Lions Awards Ceremony and the winner also receives free registration for the following year’s Festival.
My experience at Cannes was a real eye-opener to the level of talent in the global industry and the different perspectives which all come together in creativity. In addition to the competition itself, I had an amazing time in France
Unlike most of the others, getting the opportunity to go to Cannes was met with a greater degree of nervousness as it was also my first flight experience. Needless to say, the first few seconds of going at full throttle and then taking off was more nerve wracking than having to present our work to the judges in Sri Lanka!
We created a new range of recharge cards. Out of the profit of the card range, we decided to donate 25% to the charity fund. Apart from this we facilitated the customers to donate money from their own mobile account. To trigger the customer for this, we prompt a popup message to the customers, where the customer would be able to transfer money from his account by replying to that message.
“Connections, made easy” was the Theme for the Cannes Lions 2010. Though true to its theme, the Festival was not just a hub for networking and celebration, but most importantly it served as a cradle for Inspiration. The Master classes, Seminars, Exhibitions, the Young Lions Film Competition, Awards Ceremonies, Galas and the Opportunity to meet in person industry icons from around the world are definitely moments I will treasure for the rest of my life.
For people like Shayani and I, Cannes is a once in a lifetime opportunity. Just walking over to the Palais des Festivals was like a journey through the first few pages of Vogue magazine; Prada, Valentino, Jimmy Choo, Burberry, Gucci, along with some extremely good looking people. People in the south of France are really laid back and friendly, with shopkeepers always greeting you with a cheery “bonjour!”
Well if you have been in the ad industry long enough you know that every ad person’s dream is to claim stake to a Golden Lion from Cannes, Well if not that the next best thing is to visit the festival that dishes out these pieces of metal, which upon receiving turns mere mortals into legends.