The Young Media Academy

A New Training Opportunity For Media Professionals

The Young Media Academy is a three day structured programme of intensive learning themed around creativity in media, especially for young media professionals aged 28 years or under, working within media agencies and media owners. The objective of the programme is to demonstrate the value of creativity in media, whilst providing participants a greater understanding of the regional media and advertising industry.

The Programme

Taking place during the Spikes Asia Festival of Creativity, the students at the Academy will follow a bespoke three days of learning experience incorporating exclusive academy presentations from industry leaders and thinkers to attending sessions scheduled at the main Spikes Asia forum and by viewing screenings of the work.

The programme includes:

  • Understanding and proving effectiveness
  • How do clients judge creativity
  • Understanding the ways clients think and act – insight from regional brands
  • Deconstructing analytics and metrics in a creative advertising world
  • Understanding the challenges of social media and measuring ROI
  • The technological evolution of media, channels and consumer behavior

The Course Mentor – Phil Talbot

Phil Talbot

Phil Talbot is outgoing CEO of ZenithOptimedia APAC and Founder and CEO of Asia Communication Expertise.
He has had over 25 years advertising experience and is widely regarded in the industry for his breath of knowledge, strategic insight and leadership.

Phil has always put success down to having the right people working together as a team. He has mentored and developed some of the best CEO’s and their teams in Asia. Phil is widely known for his passion in helping people to fully realize their ambitions and as such, is the ideal person to lead the Young Media Spikes Academy.