The Young Account Executive Academy

Helping Grow Great Account Leaders

The relationship between client and agency is a key component to effective and award winning advertising and it’s the responsibility of the account management team to manage this relationship.

Behind every famous category-breaking idea, campaign or programme is a great account leader. The Young Account Executive Academy is an exciting new programme designed to inspire and equip young agency account executives with the tools to lead and achieve ground breaking creativity for their clients and their companies.

The programme will not only focus on how to build stronger client relationships but also provide a deeper understanding of how creativity is making the difference for both the client and the agency.

The Programme

Taking place during the Spikes Asia Festival of Creativity, the participants at this Acdemy will follow a bespoke three days of learning experiences incorporating exclusive presentations from industry leaders, attending sessions scheduled on the main Spikes Asia content program and by viewing screenings of the work

The programme of training includes:

  • Creating a bravery culture
  • Uncovering the insights of the brief and the motivating desire for the brand and client
  • Creating the idea, for the idea
  • Inspiring idea development
  • Selling your idea to win
  • Executive the “product” as big as the idea

The Course Mentor – John Wright

John Wright

John Wright’s career spans leading advertising agencies J. Walter Thompso, Young & Rubicam, Ogilvy & Mather, Chiat Day Mojo , The Campaign Palance in Australia, UK , Saudi Arabia and Bahrain.
In his roles in client and agency management he has worked with companies like Qantas Airways (Global Account Director), Westpac, Carlton and United Brewries-Fosters’s, DHL, Coca Cola Co, Gulf Air (Middle East,Africa,Asia), American Express (Middle East), Unilever, Nestle, Orlando Jacob’s Creek wines and Cadbury’s. John has special experience in multi country and cross-cultural marketing communications.

John has a Diploma in Advertising from the University of South Australia, the Communications Advertising and Marketing Diploma (CAM) from the London College of Communication and the Certificate IV in Assessment and Workplace Training (Australia). He is a part time lecturer/tutor in advertising strategy and principles and practice at the University of Technology Sydney, and the Australian representative for the Gunn Report.

Sri Lanka’s Young Account Executive Students
Year Name Company
2015 Sarath Perera Triad (Pvt) Ltd
2013 Heshan Perera JWT