For the first time, two Sri Lankan students attended the Spikes Academy in Singapore at Asia’s premier advertising festival, Spikes Asia which was held in Singapore from 18th to 21st September 2011 From the portfolios submitted by several students engaged in design-related disciplines two students from the Academy of Design: ShanikaPerera and PathumVishvakarma were chosen to be amongst the 15 students from Asia Pacific who attended the Spikes Academy at Spikes Asia 2011. These students joined students from Japan, China, Indonesia, Malaysia, India and other Asian nations to participate at an exclusive learning opportunity at the Festival.
The Spikes Academy presents a unique educational programme which is tailored to the needs of its carefully selected students. The hand-picked Spikes Academy students have exclusive access to personalised sessions and tutorials from top industry figures. In addition, they also participate at the Spikes Asia seminar programmes, workshops and evening networking events. The programme is led by, Noor Azhar, a lecturer at the School of Design’s Diploma in Visual Communication and Media Design at the Singapore Polytechnic. The Academy students enjoy exclusive behind-the-scenes access to the judging process of the best creative work from Asia Pacific at the Festival. The Spikes Academy concludes with a graduation ceremony and helps students to expand their knowledge about the advertising and communications sectors, giving them the skills they need to stand out from the crowd when they embark on a career in the industry.
ShanikaPerera and PathumVishvakarma from the Academyof Design stated “We were delighted to have been selected to attend the programme. The 3 day programme was truly amazing and the learning was exceptional. We feel very ready to step into the industry.”
Ranil de Silva, Sri Lanka’s representative for the Spikes Asia festival said he was very happy to extend this new opportunity to students in Sri Lanka at the Spikes Asia festival. This is yet another opportunity which is being offered to the youth in the industry via Metal Factor to help them hone their talents and to grow in the field. Ranil said, “I am very confident that opportunities such as this will help us further develop our advertising industry and help us achieve our world class ambitions.”
The partner to the Spikes Asia festival in Sri Lanka is the MBC networks, who under their Sirasa brand have provided the much needed strength and support to the local programmes and have sponsored the participation of the Sri Lankan contingent to the festival. In this context Ms.ShanthiBhagirathan, CEO, MBC stated: “MBC firmly believes that the youth are most definitely the future of this country and of this industry too. We are very happy to support every endeavour which aims to hone and groom the talents of Sri Lankan youth.”