11 September 2013
The Spikes Asia Festival of Creativity, Asia Pacific’s premier awards and festival for the creative communications industry, has this year received a total of 4,832 entries from 20 countries.
Entries have been submitted into 16 different awards categories: Film (373), Print (565), Outdoor (762), Radio (154), Media 447), Direct (342), Promo & Activation (385), Digital (273), Print & Poster Craft (368), Film Craft (331), Design (263), PR (195), Mobile (124), Integrated (58), Branded Content & Entertainment (161), and Creative Effectiveness (31).
Australia has submitted the most entries with 710, followed by China with 679, Japan with 622, Singapore with 520, India with 509 and Hong Kong with 307 entries.
The 78 industry practitioners from APAC and beyond that make up the ten juries conferred in Singapore to cast their votes and decide on who will take home the coveted Spikes awards. Leading the juries are a very talented and much admired pool of people: ThamKhaiMeng, Worldwide Chief Creative Officer of Ogilvy & Mather and Chairman of Ogily’s Worldwide Creative Council (Film, Print, Outdoor and Radio plus Integrated); Jose Miguel Sokoloff, Chairman of Lowe SSP3 and President Creative Council of Lowe Worldwide (Direct and Promo & Activation); Masaru Kitakaze, Executive Creative Director and Corporate Officer of Hakuhodo (Digital and Mobile); Mike Cooper, Worldwide CEO of PHD (Media); Derek Lockwood, Worldwide Director of Design, Saatchi & Saatchi (Design); Lynne Anne Davis, President and Senior Partner, Asia Pacific, FleishmanHillard (PR); Lo Sheung Yan, Chairman, Asia Pacific Creative Council, JWT (Craft); Anthony Freedman, Group CEO of Host, Sydney (Branded Content & Entertainment); and JarekZiebinski, President, Leo Burnett Asia Pacific (Creative Effectiveness).
“This is an extraordinary amount of work that will require the full attention of the talented juries as they unite to select the best pieces of creative communications being produced in the APAC region,” said Philip Thomas, CEO of Lions Festivals. “The winning work which will drive inspiration and push the industry forward, will not only have an impact at a regional level, but also globally.
The winners were revealed during the Spikes Asia awards ceremony held on Tuesday evening, 17 September, at the Grand Theatre, Marina Bay Sands. Other accolades that were announced are: Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, and the Spikes Palm Award which is presented to the most awarded production company. Metro, Melbourne’s train system, was honoured with the 2013 Advertiser of the Year award. The event concludes with the After Party at the Avalon nightclub.
Spikes Asia Festival of Creativity took place in Singapore from 15 to17 September with 1,800 delegates from 28 countries who enjoyed three days of motivational content, exclusive networking events and celebrated creative excellence. Spikes is jointly organised by Lions Festivals and Haymarket.