Attending the Spikes Academy in 2011 was one of the best experiences of my life. Having an amazing mentor like Noor Azhar added to the value of this learning opportunity. Attending intimate sessions with some of the biggest names in advertising, getting to attend the Spikes Asia Awards night added to the experience. The river cruise as well as the meet and greet dinner at Clerk Quay were excellent opportunities to meet a cross section of like minded people. I gained immensely by interacting, stud-*ying and working with students like myself from across the region. Thank you everyone for giving me such a valuable learning opportunity.