The honour of serving on the craft jury panel for Spikes Asia 2013 was truly rewarding. The sheer volume of work from the region was overwhelming but manageable largely due to the amazing efficiency of Lisa Berlin and her team.
The mix of jurors from advertising and film production made it all the more interesting, I found the exchange of knowledge, invaluable. My fellow jurors from advertising had an insiders view of how specialists from different backgrounds in film production viewed craft. The system of voting has evolved to a point where transparency and debate ensure great work has every chance of being noticed, discussed and dissected with great detail. The bar was high, and after a tough schedule of judging in the elimination and early rounds, Mayan, the Craft jury Chair managed the discussion process with great skill. The debates were healthy, rich and impartial and the work that was truly deserving of metal got recognized. Personally, for me the experience was refreshing, and the chance to view and analyze the best of craft skills from all of Asia was enriching. I am truly thankful to Ranil for having nominated me in the first instance, and for doing so much work to put the local ad industry on the map.
Executive Creative Director
Grant McCann Erickson