NEWS

Delegates Experience: Marsh Dodanwela

Marsh Dodanwela

“So, I got to chatting with the Head of PR for Ogilvy Mather in the U.S, the Chief Creative Officer of DigitasLB in London and the God Father of Creative Radio Advertising, all in one afternoon. Google’s Tom Uglow ran me through Project Loon, Eric Solomon – YouTube’s Global Head of Insights & Strategy – told me the secrets to surviving in a fan-led world, Steven van der Kruit – world-renowned trend hunter and photographer – enlightened me as to how you recognize the signs of an emerging trend, over a Beer and F1 Legend Jackie Stewart shared some seminal words of wisdom about thriving as the underdog. The young Leo Burnett Team beat out teams from around the region to win the Gold in the Integrated Competition and we won 02 Silvers and 01 Bronze at the Awards Ceremony in the Grand Theatre at the Marina Bay Sands, before going to the After Party at Avalon. My recollection of the evening from that point on, for some strange reason, gets a little blurry… Two words to describe Spikes Asia 2013 -‘EP’ ‘IC’.”

Marsh Dodanwela
Director – Digital Strategy
Leo Burnett Solutions Inc