ABC Radio Network sponsors Sri Lanka’s Roger Hatchuel Nominee Leo Burnett’s Indu Munasinghe to attend the Academy at the Cannes Lions Festival of Creativity
The ABC Radio Network, the premier media network in the country, has once again sponsored this year’s Sri Lankan nominee for the prestigious Roger Hatchuel Academy, a seven day training programme for students from around the world studying advertising, communications and marketing, to be held in Cannes, France this month. Induwarani Munasinghe of Leo Burnett Solutions Inc. (LBSI) will be representing Sri Lanka at this year’s Academy, which is held concurrently with the Cannes Lions International Festival of Creativity.
Commenting on the sponsorship, Rayynor Silva, Chairman, Asia Broadcasting Corporation said, “ABC is committed to developing the abundance of young talent in Sri Lanka. We believe in the marketing communications industry in Sri Lanka and have been a long standing partner to the fraternity. ABC is delighted to be a partner to an initiative such as this where we are providing an opportunity to a young professional in the industry to grow and reach higher. International exposure of this nature is invaluable, and I wish Indu the very best for her journey and her very promising future.”
Students attending the Roger Hatchuel Academy participate in a distinctive programme of dedicated sessions which include guest lectures from industry leaders from around the world. In addition to these exclusive sessions, students also have full access to the Cannes Lions Festival, which offers them further opportunity to absorb and learn about the diverse elements of the global marketi8ng communications industry.
Commenting on Sri Lanka’s nominee for the Academy, Ranil de Silva, Managing Director, LBSI, said, “I am extremely proud of Indu’s achievement and her selection to attend the Roger Hatchuel Academy this year. At Leo Burnett, we believe in constantly fostering and growing the skills and talents of our team. This is yet another opportunity that a young Burnetter has gained, I have no doubt that she will make the most of this unique training opportunity. I would also like to extend my gratitude to Rayynor Silva and the ABC Radio Network for their continued support of the advertising and communications industry.”
The local representative for the Roger Hatchuel Academy is selected through a competition organised by Metal Factor, the Sri Lanka representative for the Cannes Lions International Festival of Creativity. At this year’s competition several contestants presented their campaign ideas in response to the brief on “How to Sell Facebook to Parents.” The jury comprised Selonica Nalawansa of Leo Burnett, Madurim Gupta of Phoenix O & M as well as Rajeeve Wirasingha from Heensare and TBWA’s Renuka Marshall.
Commenting on her achievement, Indu Munasinghe, Brands Executive, LBSI, said, “I am honoured and excited to be representing Sri Lanka at the Roger Hatchuel Academy this year. I am fully aware of the enormity of the opportunity presented to me and will take full advantage of it to learn more about this industry which I have begun to love. I am extremely grateful for the support of the ABC Radio Network, as well as Ranil and the team at LBSI whose encouragement enabled me to secure this success.”