2013 – Induwarani Munasingha’s experience
From the day I started my career in advertising, I knew this is where I belong. Since then I’ve developed a great passion for the industry and my biggest goal has been to learn and grow in this industry. When I was selected as Sri Lanka’s representatives to attend the Roger Hatchuel Academy at the 60th Cannes Lions Festival of Creativity, I knew it was my chance to touch my dreams.
The festival is astounding. The personality of the industry that makes it so innovative, vibrant and creative comes to life through the people there, the material on display and even through the architecture of the city of Cannes. The celebrations of its 60th anniversary made the festival host a bigger audience, showoff a bit more work, judge a bit more intensely and finally party a little harder.
As a student of the Roger Hatchuel Academy, I would say I got the best of it all. We got private screenings of the material, VIP entrance to judging rooms, exclusive seminars by Gurus of the industry and most of all at once in a life time opportunity to make great friends with a diverse set of students from all around the world. The things I’ve seen, the people I’ve met and the lessons I’ve learnt in those seven days, is so much more than what I could have learnt in a life time. If all the hours and effort put in to the work done in advertising pays off with experiences such as this, I’d say it’s worth it.