2012 – Lakmini Wahalathanthri’s experience
The Cannes Lions Festival is the quintessence of the advertising fraternity coming together to celebrate and confer the talented minds of the industry. This is also a great platform to learn and share new technology, mediums and ideas as well as socialise with people in the same industry who come from different cultural backgrounds. It is an imperative experience for anyone who is passionate about advertising and desires to pursue it as a career path.
I was fortunate enough to experience the Cannes Lions Festival 2012 as the Sri Lankan representative to attend the Roger Hatchuel Academy 2012. The Roger Hatchuel Academy is a week-long training programme which is conducted with the participation of more than 25 students from different parts of the world who are currently studying different aspects of advertising. The academy is held under the guidance of the Dean Rick Boyko, Director and Professor at VCU Brandcenter and Course Tutor Clive Challis, Head of the Advertising Course at Central Saint Martins, London. These students also get to participate in seminars held by the advertising gurus of the world while being lucky enough to meet some of them in person in the classroom. Attending a seminar by Bill Clinton, Dick Costolo; CEO of Twitter at the Grand Debussy and meeting Sir John Hegarty of BBH in person are a few of the key highlights of my experience.
The Roger Hatchuel Academy is a pre-eminent advertising experience I’ve had which has granted me much learning and helped me develop myself further as an advertising professional. It aided me in appreciating the scope of the global advertising platform and inspired me towards professional development. The network of friends I have made from all over the world in the advertising fraternity is also a great gift that I truly cherish.