About

The Roger Hatchuel Academy is the only place in the world where a selected group of international students can meet, see the best work in advertising from across the globe, and learn from inspirational industry leaders to help them become great advertising professionals of the future.

The Academy continues to go from strength to strength. Over the past few years, the world’s next generation of talent gather in Cannes to hear from the likes of Bob Greenberg, Bob Isherwood, Neil French, David Droga, Jim Stingal, Michael Conrad, Tham Khai Meng and many others.

Students follow an intensive schedule of activities during the festival week, under the guidance of Dean Rick Boyko, Director and Professor of Brandcenter, and Course Tutor Clive Challis, Head of the Advertising Course at Central Saint Martins, London. Alongside these exclusive sessions, Academy students have full access to the Festival. The programme is designed to be inspiring and educational, it includes:

  • An opening session headed by the Dean and Tutor,
  • Daily training sessions with the Tutor, to guide the students through the discovery process
  • Seminars and showcases presented by key industry figures
  • Screening of the world’s best commercials
  • Exhibitions of the most successful work in all forms of advertising
  • Award ceremonies, plus opening and closing galas
  • Dedicated master classes for young professionals
  • Exclusive access to the jury rooms

The programme concludes with a graduating ceremony at the end of the week.