Nine young marketing communications professionals from Sri Lanka have been selected to represent the country at the Young Lions Competitions and the Roger Hatchuel Academy, which are part of the prestigious Cannes Lions International Festival of Creativity.
These young professionals were selected to represent Sri Lanka at a local competition which had in excess of 60 participants. These programmes are organized by Metal Factor in partnership with the national industry bodies the International Advertising Association (IAA), the Association of Accredited Advertising Agencies (4As) and the Sri Lanka Institute of Marketing (SLIM).
The local winners will now compete against the best teams in the world in their respective categories at the Cannes Lions International Festival of Creativity in France later this month. The Young Lions competition is the equivalent of the Olympics in advertising.
The nine Sri Lankan Young Lions will compete in the Cyber, Media, Film and Young Marketer categories. Metal Factor which is headed by leading advertising personality Ranil de Silva serves as the Sri Lanka representative for the Cannes Lions International Festival of Creativity.
This year the competition was conducted for the ninth consecutive year and continues to attract the very best industry talent from the leading agencies in the country as well as the marketing fraternity and institutions specializing in marketing communications and corporates. Ryan Rebeira and Sameera Ratnayake of Shift Solutions emerged as the winners in the Cyber category, Wasim Akram of Arc Sri Lanka and Anfaz Amanulla from Leo Burnett Solutions Inc. won the top spot in the Media category and Hibshi Moulana and Kavinda Welegedera from Sarva secured first place in the Film category. Abitha Pathmanathan and Aaqib Reyal from Unilever went on to win the Young Marketers Competition whilst the Academy of Design’s student Malika Jinadasa secured his place to attend the renowned Roger Hatchuel Academy.
Ranil de Silva, the Sri Lankan Representative of the Cannes Lions International Festival of Creativity said, “I am extremely proud of these nine exceptional young professionals who have been selected to represent Sri Lanka at the 63rd Cannes Lions International Festival of Creativity. It is my fervent hope that these teams will excel at the Young Lions competitions in Cannes and bring recognition to Sri Lanka. I am very happy to have been associated with the world’s most respected advertising festival for the last9 years.
Since 2008, via Metal Factor we have provided opportunities for 57 young professionals to participate at the Cannes Lions and to gain invaluable leaning and experience.”
“These 9 professionals will have a once in a life time opportunity to learn and to network. They will be able to learn from the global industry’s biggest names. I would like to wish each of the winning teams, all the very best as they embark on this incredible learning experience which will undoubtedly have a significant impact on their professional growth,” he said.