“My experience at Cannes was a real eye-opener to the level of talent in the global industry and the different perspectives which all come together in creativity. In addition to the competition itself, I had an amazing time in France, getting to see the culture in-depth and up-close. The people, the food, the roads, the balconies and everything you see and hear are so artistic in so many different ways. You have to go there to experience it, because it is like no other.”
Suchintha De Silva
GD – Triad
“Unlike most of the others, getting the opportunity to go to Cannes was met with a greater degree of nervousness as it was also my first flight experience. Needless to say, the first few seconds of going at full throttle and then taking off was more nerve wracking than having to present our work to the judges in Sri Lanka!
Before leaving for Cannes I told myself two things. Number one, ‘I’m going to win.’ Number two, ‘If I don’t win, I will learn as much as I can.’ And since those of you reading this have never heard of me, what I ended up doing was the latter. I attended as many seminars, workshops, master classes and forums as possible. From witnessing the latest technological developments in big screen cinema advertising by SAWA (Screen Advertising World Association) to seeing Jensen Button in the McLaren F1 car do a pitstop change, to even being part of a workshop where a company called MindScapes did a presentation on how they have developed a tool which can predict the likelihood of a certain piece of work winning a gold lion (which had an impressive 88% success rate), the experience was breathtaking and unforgettable.
Not being primarily a creative (as I am in servicing), I gained greater appreciation for creative work and did my best to bring something back that I could share with my colleagues.”
Account Group Head – Triad