Tuesday, May 28th 2013, Colombo
Seven young outstanding marketing communications professionals from Sri Lanka’s advertising and marketing industries have been selected to represent Sri Lanka at the annual Young Lions Competitions and the Roger Hatchuel Academy in Cannes, France in June 2013. The local competition to select the contenders was organised by Metal Factor the Sri Lanka representative for the Cannes Lions International Festival of Creativity, in partnership with the International Advertising Association (IAA), The Association Accredited Advertising Agencies (4As) and the Sri Lanka Institute of Marketing.
The Sri Lankan Young Lions will compete against teams from around the world at the Young Lions TV, Print and Young Marketer Competitions. This year, once again saw enthusiastic competition from the youth in the advertising industry who vied for titles in the print and TV competitions. A total of 20 teams engaged in the competition. The winning duo in the TV category was Phoenix Ogilvy’s Ashan Bandaranaike and Dushan Peiris. In the print category Shehan Samarasinghe and Suchintha de Silva of Triad took the title.
The jury for these two competitions comprised of Thushari Palipane (LOWE) as Chairman, Eraj Weerasinghe (Leo Burnett), Ransley Burrows (Phoenix O & M), Dilshard Ahmed (Grant Mc Cann) and Johan Latiff (JWT). In the TV competition the contestants were required to create a TV commercial to promote the Galaxy Tab. They shot their commercials using Samsung Phones from its intuitive yet simple galaxy range. Samsung’s commitment to the marketing communications industry and the development of youth prompted them to support the Young Lions competition.
Unilever Sri Lanka under the Lipton Laojee brand sponsored the Young Lions print competition for the fourth consecutive year reaffirming their support to their partnership with the marketing communications industry. They challenged the contestants to bring out the 3 unique features of the Lipton Laojee brand. Unilever is one of Sri Lanka’s longest standing advertisers and invests significantly in marketing communications. Therefore they are committed as a company to the upliftment of the advertising industry in Sri Lanka.
The ABC Radio Network supported the nomination of the student to the Roger Hatchuel Academy as ABC remains dedicated to supporting the growth and development of young talent in Sri Lanka and is also a committed partner to the marketing communications industry in Sri Lanka. With leading media outlets both in TV and radio, ABC is a mover and shaker in the electronic media environment. Leo Burnett’s Induwarani Munasinghe won the placement for the Roger Hatchuel Academy at the Cannes Lions Festival from amongst five contestants. A jury comprising Selonica Nalawansa (Leo Burnett) as Chairman of the panel, Madurim Gupta (Phoenix O & M), Rajeeve Wirasingha (Heensare) and Renuka Marshall (TBWA) selected Induwarani for this opportunity, based on the compelling presentation made by her.
This is the second consecutive year in which the Young Marketer Competition has been held. This competition gives young professionals in the marketing fraternity an opportunity to gain from the world’s most prestigious Marketing Communications event. The Young Marketer Competition attracted several teams from various marketing companies in Sri Lanka. The competition was conducted by the Sri Lanka Institute of Marketing. This competition was coordinated by Shohan Chandiram of Microsoft and was judged by Michael Holsinger – CEO (Starcom Worldwide Sri Lanka), Sheron Jayasundera – Chief Operating Officer (Bates Strategic Alliance), Rochelle de Silva – Director Brands (Hemas Manufacturing (Pvt) Ltd) and M. Makshoodh – Marketing Manager – Home Care & Pureit (Unilever Sri Lanka). Lakshitha Wijesinghe and Hiruni Mendis of Etisalat Lanka (Pvt) Ltd emerged as Sri Lanka’s Young Marketers who would travel to the Cannes Lions Festival to compete in the global contest. SLIM has also generously sponsored the competition and is meeting part of the costs for these two Young Marketers to represent Sri Lanka. Thus demonstrating their commitment to the marketing fraternity and the development of young marketers.
Commenting on the programme President of SLIM Gammika De Silva, stated, “We are very happy to be associated with a programme such as this. The Cannes Lions is a once in a lifetime opportunity for a young marketer as it will give them invaluable exposure and access to the world out there. This experience and learning would fuel our own industry to greater heights.”
“I am delighted that seven young Sri Lankans will be attending the 60th Cannes Lions Festival this year. It is encouraging to see more and more youth in the industry eager to avail themselves of this opportunity. Such enthusiasm augurs well for the development of our own industry in Sri Lanka” stated Ranil de Silva, Sri Lanka’s representative for the Cannes Lions International Festival of Creativity.